The Artsopolis Marketing Partnership (AMP) is working to support and enhance the marketing and audience development activities of Arts & Cultural organizations in Silicon Valley. AMP strives to strengthen the marketing capabilities of these regional organizations with collaborative marketing efforts and by leveraging resources through partnerships with other agencies, funders, and businesses.

Program History

With funding from The John S. and James L. Knight Foundation, The William and Flora Hewlett Foundation, The David and Lucile Packard Foundation, and the San José Office of Cultural Affairs, the marketing partnership was initiated in July 2001.  The program was created to implement a vision of collaborative Arts marketing for the Silicon Valley region, developed under a 2000 planning grant funded by the John S. & James L. Knight Foundation.

It was determined through research and focus groups that the greatest demand for AMP’s services would be to help promote these organizations’ current events.  The overwhelming consensus was that AMP’s initial efforts should be focused around an events-calendaring Web site – the one project originally deemed the most difficult.

Artsopolis.com made its formal debut on August 7, 2003 and has been followed by a number of other marketing efforts for the arts community .  With over 1 million visitors to the website last year alone, AMP is now looked to as the go-to organization for the majority of the region’s Arts Marketing efforts.