A Direct Mail Shared Database was officially established in October 2005.  Managed by Bill Gowan and the same Dallas-based management team that runs the 20-plus-year-old Texas Arts Marketing Network, the shared database allows arts groups to more effectively manage their lists of ticket buyers, gain access to highly targeted names from member organizations, and, ultimately, reduces the cost/response ratio for their direct mail efforts.

Initial Shared Database Members:
American Musical Theatre, San José
Ballet San Jose Silicon Valley, San José
Children’s Discovery Museum, San José
Children’s Musical Theatre, San José
Mission Chamber Orchestra, San José
Peninsula Symphony, Los Altos
Peninsula Youth Theatre, Mt. View
TheatreWorks, Palo Alto