A Program of Arts Council Silicon Valley
ABOUT CAMP
Created after Arts Council Silicon Valley conducted an extensive survey of Silicon Valley arts groups and cultural leaders, the Collaborative Arts Marketing Partnership (CAMP) works to support and enhance the marketing and audience development activities of participating arts and cultural nonprofit organizations. The comprehensive study of Silicon Valley arts marketing needs created a formalized planning process that outlined the organization, course of action, and the following programs/services, which will be the basis of the cooperative opportunities offered:
Programs: Initially, CAMP will organize around the following five programs:
Information
Clearinghouse
To reduce the burden of updating multiple databases, CAMP will create a
new information asset in the form of a definitive, continuously updated
event database that includes program information, venue information,
ticketing information, organizational information, and other related
data.
Central
Publicity Service
CAMP will offer free or low-cost publicity service to nonprofit cultural
organizations, particularly small and mid-sized cultural groups, to
assist them in spreading the word about their programs. This simple
program will involve electronic distribution and archiving of news
releases.
E-Marketing
Support and Services
CAMP will help cultural organizations maximize the value of their
investments in marketing technologies such as databases, ticketing
systems, e-mail marketing, and web sites. CAMP will offer or coordinate
technology-related services such as training, assessment and consulting
services, referrals, equipment exchange, innovation and testing, and
cooperative e-marketing projects.
Customer
Database Cooperative
CAMP will host a database co-op, allowing organizations to either
exchange databases or pool lists.
Joint Market Research
CAMP will leverage existing audience research with new systems for gathering cultural consumer information in order to assist arts and cultural organizations with the interpretation and application of market research.
Other Services:
Mercury News Arts & Entertainment Guide
CAMP has partnered with the San Jose Mercury News to promote a new, low-cost advertising opportunity.
For
as
little as $40.00,
arts organizations can guarantee advertising exposure in the Thursday Arts
& Entertainment section of the Mercury News.
The link below will provide you with the necessary information
and forms (online or fax) to promote your show/event in the weekly Bay
Area Arts & Entertainment Guide.
Check out a Thursday A&E section to see how other groups are
utilizing this affordable advertising space
to increase visibility and build audiences.
Click here to access the ONLINE ORDER FORM
Organization: CAMP is guided by a ten-member Steering Committee, including one representative from each of the following four agencies:
Arts Council Silicon Valley
City of San Jose Office of Cultural Affairs
Cultural Initiatives Silicon Valley
San Jose Convention and Visitors Bureau
Six additional "at-large" members with significant marketing background are also drawn from the community. Arts Council Silicon Valley serves as CAMP’s custodian and fiduciary agent, and appoints the Steering Committee.
Funding: The program is funded through a combination of grant funds, sponsorships and fees for services. CAMP launched January 2002 with $1,000,000 in funds.
For further information, please contact:
Ed Sengstack
Director,Collaborative Arts Marketing Partnership (CAMP)
4 North Second Street, Suite 275
San Jose, CA 95113
Phone: 408-998-2787 ext. 220Fax: 408-998-4299
Additional CAMP staff:
Jeff Trabucco, Assistant Director
408-998-2787 ext. 206
Ron Evans, Project Manager
408-998-2787 ext. 221
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