Upping Your Game - Winter Meeting

Session Topics
 

• SESSION 1 | Social Media Audit | Ron Evans, Groupofminds
• SESSION 2 AM | GrantWRITING Basics | Audrey Wong, Arts Council Silicon Valley
• SESSION 2 PM | Seeing is Believing | Louise Pencavel, Midpeninsula Community Media Center

Session 1
As part of our Capacity Building series “Upping Your Game,” Arts Council Silicon Valley is pleased to offer Social Media Audit, a proprietary online arts marketing audit and improvement system developed by Groupofminds. Social Media Audit scores arts organizations on their online marketing, identifies problem areas, illustrates solutions based on industry best practice, recommends areas for improvement, and then follows up with them over time to support their expanded capabilities.

Check out the YouTube of Groupofminds founder Ron Evans explaining Social Media Audit

Ron is offering Social Media Audit in a format adapted to our annual workshop series, which is a not-to-be-missed opportunity for our local arts groups. To benefit from Social Media Audit, participants must attend two sessions: January 30 and April 30, 2012. The Audit is a 4-step process:

• Initial scoring of participant organizations takes place prior to January 30.
• On January 30, groups meet to discuss scores and learn how to create solutions to marketing problems.
• Groups work on their own during February-March-April. They are rescored at an undisclosed time.
• On April 30, groups meet to discuss new scores, talk though how it's been going, re-examine problem areas, and reinforce best practices.

Social Media Audit is targeted to groups that are already actively engaged with social media. This session is not for beginners or newcomers. Enrollment is limited to 30 people, no more than two per organization. REGISTRATION FEE (for 2-session workshop) is $50.

Register for Session 1
 

Session 2 AM

Audrey Wong, Grants Program Manager of Arts Council Silicon Valley presents this workshop from her perspective as grant manager, grant writer, and writer. Audrey will cover:

• What makes a winning grant application
• Main components of a grant application
• Effective writing
• Telling your story

This 2 1/2 hour session will include some short writing exercises, so bring a pen and notepad! 
 

Session 2 PM

Seeing is Believing
Never underestimate the power of video work samples

Louise Pencavel, Director of Professional Services for Midpeninsula Community Media Center, will lead a lively interactive session on video work sample production. Louise, who teaches several video classes locally, has written, shot, and edited film and video in the Bay Area for over 25 years.

This 2 1/2 hour session will cover:

• Tips on simple ways to raise the production value of your video sample
• Common errors and how to avoid them
• The process of production - conceptualizing, planning, shooting and editing your sample
• On-camera appearance - speaking, demonstrating, presenting, performing for the camera

Learn about equipment, software, technical assistance, archiving and storage. Best of all - submit your work sample for viewing and critique – learn what works well and what can be improved.

Register for Session 2